Analysis of anti-counterfeit packaging of the hott

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Analysis of commodity anti-counterfeiting packaging

in the market, most businesses are trying to use the combination of a variety of anti-counterfeiting technologies for product packaging, so as to reduce the possibility of being imitated and improve the anti-counterfeiting effect. This is also the development trend of anti-counterfeiting packaging in the future - combined anti-counterfeiting packaging technology

anti counterfeiting packaging is a supplement and improvement to the packaging protection function to prevent goods from being counterfeited or stolen during circulation. Anti counterfeit packaging should meet the following three basic requirements (1) difficult to copy. It is required that the equipment and technology involved in the anti-counterfeiting technology are high, the process is complex, and has a certain timeliness, so as to avoid the packaging being copied or reused by counterfeiters. (2) Legibility. It is required that the method of identifying the authenticity of packaging is simple and fast, which is suitable for consumers to identify with the help of vision, hand feeling, etc. (3) The cost of anti-counterfeiting is moderate

anti counterfeiting packaging technology refers to the technology that achieves the purpose of anti-counterfeiting with packaging. Commonly used anti-counterfeiting packaging technologies include packaging structure anti-counterfeiting technology, ink anti-counterfeiting technology, printing anti-counterfeiting technology, packaging material anti-counterfeiting technology, bar code technology, laser printing and laser lithography technology, laser hologram technology and other anti-counterfeiting technologies

packaging structure anti-counterfeiting - if the packaging box is made of exquisite special paper through special process, it is difficult to copy, such as anti-counterfeiting packaging materials such as bronzing paper, embossed paper, embossed paper, frosted paper, etc., and one-time anti-counterfeiting seal marks containing holograms, microfilms, fluorescent characters, passwords, etc., which are easy to pull. In addition, there are disposable packaging, such as destructive wine bottles in Baijiu packaging, plastic twist caps, aluminum anti-theft caps, labyrinth bottle mouths, cigarettes, Baijiu and other commodity packaging boxes

ink anti-counterfeiting belongs to the chemical anti-counterfeiting technology of materials

-- using the special chemical phenomena produced by chemical substances under specific conditions such as light, electricity, water, heat, magnetism, etc. to distinguish the authenticity of commodity marks or packaging. Anti counterfeiting ink has the advantages of simple use, low cost, good concealment, bright colors, convenient inspection, strong reproducibility and so on. It is widely used in dry product trademark and packaging printing, such as UV fluorescent ink, sunlight induced discoloration ink, infrared anti-counterfeiting ink, photochromic ink, thermal anti-counterfeiting ink, pressure-sensitive anti-counterfeiting ink, optical variable anti-counterfeiting ink, and chemical encryption ink

printing anti-counterfeiting - it is a very important anti-counterfeiting technology. The more complex the printing process is and the more difficult the printing is, the better the anti-counterfeiting effect of packaged printed matter is. Using a single printing method is not easy to print high-quality prints, but the combination of flat convex printing and multi process printing can print high-end packaging prints. For some packaging and printing products with higher and more complex requirements, multiple processes such as flat, convex, concave and silk can also be used. Metallic gloss printing uses aluminum foil metal composite paper to print transparent ink, forming a special metallic gloss effect on the printed matter. Pearlescent printing is that the surface of printed matter is first paved with silver paste, and then printed with extremely transparent ink. The silver flash 'dagger body refracts a pearlescent effect through the ink layer. Pearl gloss printing uses ink mixed with mica particles for printing, and the printed matter has a gloss effect similar to pearls and shellfish. Matte printing uses matte ink printing or ordinary ink printing followed by composite extinction film, which can produce hazy weak gloss characteristics, and has a relatively safe anti-counterfeiting effect

inkjet anti-counterfeiting - use the inkjet printer to spray the code or production date on the seal of the inner packaging, outer packaging, identification, label or packaging container. There are two kinds of inkjet Codes: bright and dark. The bright code is visible to the naked eye, and the dark code can only appear under ultraviolet radiation

bar code anti-counterfeiting - bar code has various digital and text information, including the type, code, specification and manufacturer of goods. It has the advantages of fast input and reading speed, accurate and reliable data and strong confidentiality. Barcode technology with anti-counterfeiting function includes covered invisible barcode, photochemical invisible barcode, invisible barcode printed with invisible ink, and metal barcode

code anti-counterfeiting belongs to computer network anti-counterfeiting technology. The code anti-counterfeiting logo has one-time use, digital uniqueness and confidentiality. When consumers buy goods with code anti-counterfeiting packaging, open the commodity packaging or scrape off the covering film on the logo, that is, ak-t. this kind of impact experiment under different temperatures is called series impact experiment. After the code anti-counterfeiting logo appears, they can dial the system to inquire, and then type in the number and password according to the voice prompt in order to determine the authenticity of the goods. The United States and other developed countries have widely used code anti-counterfeiting technology in commodity packaging, and China has also begun to use code anti-counterfeiting technology in commodity packaging

hologram anti-counterfeiting - such as laser hologram, bronzing hologram, transmission hologram and photopolymer hologram applied to anti-counterfeiting marks. Paper holographic anti-counterfeiting logo is a green packaging product with environmental protection and anti-counterfeiting functions

combined anti-counterfeiting refers to the use of two or more anti-counterfeiting technologies at the same time to achieve the best anti-counterfeiting effect and improve the difficult imitation and easy identification of anti-counterfeiting products. For example, the new RMB 20 banknote adopts eight anti-counterfeiting technologies such as watermark, security line, anti-counterfeiting ink and micro text printing in a combined way, which effectively improves the anti-counterfeiting performance of the banknote

combined anti-counterfeiting can be roughly divided into two categories. One is multi-functional anti-counterfeiting technology, which can develop anti-counterfeiting products. For example, self checking the laser holographic anti-counterfeiting mark, uncovering the composite laser holographic film mark on the surface layer, and there is a graphic mark on the exposed bottom layer, which can be printed with anti-counterfeiting ink, playing a dual anti-counterfeiting effect; The other is combined anti-counterfeiting packaging, which refers to the use of multiple anti-counterfeiting technologies in the same commodity packaging at the same time, so as to increase the anti-counterfeiting ability of commodity packaging and minimize the degree of imitation or counterfeiting of the commodity packaging. The essence of combined anti-counterfeiting packaging is to effectively realize the anti-counterfeiting effect of commodity packaging through the organic combination of packaging materials (including ink), packaging identification, packaging structure, packaging printing and other anti-counterfeiting technologies based on commodity packaging materials or containers

(1) application of combined anti-counterfeiting packaging technology

now the combined anti-counterfeiting packaging technology in the market is widely used in the packaging of famous brand cigarettes, Baijiu, drugs and other commodities, and has a good development trend

cigarettes - because tobacco is a special consumer goods, smoking is harmful to health, and banning smoking is unrealistic, in order to restrict smoking, many countries adopt the policy of "combining prohibition with taxation", impose heavy taxes on tobacco and its products, and take it as an important source of national fiscal revenue. At present, the fight against counterfeit and smuggled cigarettes is a very important problem faced by the world tobacco industry all over the world. According to British customs statistics, a record 2billion smuggled cigarettes were confiscated from British factories in 2000. According to Martin and Taylor, part-time consultants on cigarette smuggling in the UK, smuggling of tobacco products in 1998 caused a tax loss of £ 1.7 billion in the UK, about 10% of the government's total annual revenue from tobacco tariffs and value-added tax. In 2000, 570000 counterfeit cigarettes (28.5 billion cigarettes) were seized in China. In recent years, many governments have strengthened their efforts to solve this problem. Although the amount of engineering plastics and composite materials is not clear, the cigarette packaging industry has taken many anti-counterfeiting measures, such as the use of gold wire anti-counterfeiting technology, film anti-counterfeiting technology, special version anti-counterfeiting printing technology, printing tax ticket defense technology, holographic anti-counterfeiting image and laser password machine. Various famous cigarette manufacturers in the market are constantly using a variety of anti-counterfeiting technologies for cigarette packaging, in order to protect their products to the greatest extent and prevent the emergence of counterfeit products. For example, the series of cigarettes produced by Hongta Group are using combined anti-counterfeiting packaging. Take Yuxi brand as an example to illustrate that both small boxes and strip boxes use laser coding technology; The white cardboard used in small boxes and strip boxes is added with colored fibers in the papermaking process; Cigarette paper is threaded paper printed with the word "yxcf", which is produced in the process of papermaking; Perforated tipping paper with the words "yxcf" printed on it is used, and double gold thread and double diamond symbol are printed on it; The main pattern of the outer package adopts red diamond laser with bar code, etc

Baijiu - wine is an indispensable drink for people's daily communication and their own health. Like cigarettes, alcohol is heavily taxed, and its ratio of tax value to sales price (tax price ratio) is much higher than that of ordinary commodities. It is precisely by taking advantage of the high tax price ratio of alcohol commodities that outlaws engage in counterfeiting and counterfeiting activities. The counterfeiting of famous liquor has always been a major problem perplexing the development of liquor making enterprises. All enterprises are using anti-counterfeit packaging technology to ensure that their products are not counterfeited. The anti-counterfeit packaging of wine is a systematic project. Including wine bottle anti-counterfeiting, trademark label anti-counterfeiting, bottle cap anti-counterfeiting, packaging box anti-counterfeiting, printing anti-counterfeiting, and other anti-counterfeiting methods. For example, since the 1980s, Wuliangye distillery has taken a series of anti-counterfeiting measures, which have gone through four stages: hot film scalding of plastic caps, disposable metal bottle caps, laser micro engraving plus fluorescent invisible code spraying, and Italian triple anti-counterfeiting caps. Although these anti-counterfeiting measures have achieved certain results, they still fail to finally curb the counterfeiters' counterfeiting means. In September, 1996, Wuliangye distillery cooperated with 3M Co., Ltd. of the United States to reach the first agreement on the production of "3M return reflection anti-counterfeiting adhesive film" in China, with an investment of 200million yuan for the construction of the first phase of the project, so that the "Wuliangye" anti-counterfeiting technology entered the latest and highest level in the country. At the same time, the packaging box adopts gold card board, a variety of printing processes, disposable packaging structure and other combinations to improve the anti-counterfeiting performance of the product

drugs - drugs are a commodity that is vital to human life, so the anti-counterfeit packaging of drugs is more important. Many pharmaceutical enterprises with remarkable curative effects are thinking that plastic products are more and more widely used in life to protect their drugs from counterfeiting, and have taken anti-counterfeiting measures. At present, the anti-counterfeiting methods used for drugs packaged in cartons include secret anti-counterfeiting, laser holographic identification anti-counterfeiting, bar code anti-counterfeiting, code anti-counterfeiting, anti-counterfeiting ink, etc. For example, "Guilong Kechuanning" produced by Shanxi Guilong Pharmaceutical Co., Ltd. adopts code, bar code technology, destructive packaging anti-counterfeiting, etc. In addition, the "anti-virus particles" produced by Sichuan Everbright Pharmaceutical Co., Ltd. adopt anti-counterfeiting measures such as ink anti-counterfeiting and bar code marking

(2) shortcomings

some manufacturers of goods do not carry out anti-counterfeiting packaging for their products, let alone combined anti-counterfeiting packaging. The brands of some world-famous consumer goods have been deeply rooted in the hearts of the people. However, these high-quality and high-profile products often become the choice of counterfeiters. There is no anti-counterfeiting packaging in its packaging, and counterfeit products are usually identified by looking at the price and location and the judgment of consumers

although some goods used combined anti-counterfeiting packaging, they did not carry out effective publicity, and many consumers did not know this, which still let the fake and shoddy take advantage of the loopholes, so they did not achieve the expected effect. For example, some products use a combination of code anti-counterfeiting and bar code anti-counterfeiting anti-counterfeiting packaging, but consumers do not know whether there will be code anti-counterfeiting products on the market. Others did not effectively combine the anti-counterfeiting technology, that is, indiscriminate use of anti-counterfeiting packaging, which not only increased the cost, but also did not play an anti-counterfeiting effect

to sum up, there are many combined anti-counterfeiting packaging technologies

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