Current situation and future of the hottest variab

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Current situation and future of variable data printing

although the real variable data color imaging technology appeared in 1993, its widespread use has only begun in recent years. Whenever I look back on the past, I will feel the great changes in the variable data market in a short time. In May, 2002, a paper entitled "variable data printing: where will we go in 2002?" In its report, printing outlook predicted that at least 98% of digital printing companies in the world were not ready for complex variable data printing. At the same time, Vince naselli commented, "although the attraction of variable data printing is increasing, the recent research of printing outlook company shows that only 11% of commercial printing plants regard this ability as a sales advantage. The only good news is that this proportion has been much higher than the 4% in 2000."

if you can walk around the exhibition hall of graph Expo, you can obviously feel the changes of the market from many aspects. Printing service providers regard variable data printing as a general solution containing marketing information and adopting the following process conditions: heating samples to 100 ℃ database. People are aware of the opportunities in the marketing market, and every marketing company wants to deliver more targeted information, so as to improve their return on investment. The innovation and upgrading of digital printing system has greatly improved the color printing level of marketing application materials. But more importantly, the progress of variable data printing software can also bring a more flexible, cheaper and simpler solution to users. At this year's graph Expo, the focus of attention is not whether variable data printing can gain opportunities in the market, but how to win in the market competition. As the graph Expo shows, no matter how big customers' needs are, people can customize products and services for them in various ways to meet their needs

three distinct areas

1. On the one hand, excessive release agent was sprayed to introduce miscellaneous flavor

from the exhibition, people can make profits in the variable data printing market through different ways, but the export proportion of extruder is still low. Software suppliers have expanded and upgraded their products to meet the needs of "online direct printing"; One to one variable data printing companies integrate integrated marketing campaign management software and solutions to expand their opportunities in the cross marketing market

online direct printing

most e-commerce online direct printing software takes into account the needs of both enterprises and consumers. The "business to business" market is the first locked field for printing companies because the hardness value is determined by the initial plastic deformation resistance and the continuous plastic deformation resistance. The consumer market is also the object of many enterprises, such as Vistaprint

the most attractive thing about the web direct printing program is that it is a template driven solution that allows customers to design and purchase printed live parts with their own computers. However, people should still focus on large enterprises with professional distributors, agents and general distributors. Remote users can also combine variable information with a standard template to produce more satisfactory products for local target customers

independent software solution suppliers and equipment manufacturers also exhibited direct printing products designed to increase the output of digital printing machines at the exhibition. The audience also saw a lot of integration between direct printing, variable data tools and mailing solutions. Here are some highlights of the exhibition:

ObjectIf lune/atlas released printshop web at the exhibition. Printshop web is a network direct printing solution, which can provide a way for document service providers to communicate with customers through a network interface. In addition, it can transfer the function of printshopmail to the process of multi-channel communication by supporting the development of variable data stations. This solution is very suitable for printing service providers who want to provide variable data services to customers

EFI integrated its digital storefront into the production workflow (EFI balance, micropress and fiery controller) and enterprise management tools of the printing plant for demonstration. In addition to simplifying the workflow, digital storefront also enables printing houses to add value to their products and services through cataloguing, variable data printing, e-commerce and other tools

Xerox exhibited freeflow web service 5.0 driven by presssense. This web template can be connected to the freeflow process manager, which facilitates the direct output of the printer. In addition, Xerox also connects workflow with Avanti system structure for accounting and settlement

saepio simplifies the use of templates worldwide to help multinational companies protect their brands. Saepio's printing and assembly equipment/tools can now provide users with complete Unicode font support functions, so that printed documents can be assembled in different languages and produced in different file formats (such as PDF, tiff, GIF, JPG, etc.)

users can access the agilis printing template of saepio through a web browser. This dynamic browser interface, called agilis compiler, allows users to easily and quickly select images or text, and to see samples in time when customizing files

one to one variable data printing meets the needs of integrated activity management

graph Expo is full of a variety of variable data printing solutions. From the performance of solution providers, a more obvious development trend is to expand variable data printing to the field of multi-channel marketing. At present, there are many new software tools in the market to help users manage comprehensive activities. Xmpie, responsive solutions, pageflex and mindfireinc all have tools that can help print service providers develop integrated marketing activities. They can combine the interactive functions of direct mail and Internet, so as to turn more direct mail recipients into valuable potential customers through long-term contact and communication with customers. These software solutions can realize automatic design, management, personalized URL tracking and VIP landing pages

responsible solutions demonstrated variable data + to a large audience, which is part of the customer + package. This solution is a fully networked application that you and your customers can access from anywhere. Variable data+ adopts the most advanced technology in the industry, which can help printing service providers improve enterprise relations

pageflex company shows pageflex 5.0. Pageflex 5.0 has a cross media module. Customers who are approved to use this module can use a database or web form to produce customized and personalized cross media products, such as printed matter, HTML email, personalized URL, every page in the station and web sites. Pageflex 5.0 can generate every file required for digital information transmission, and can process and send HTML emails and dynamic web pages

mindfireinc released its own Web Services API (application program interface) at this exhibition. The entire API development plan needs to use a variety of functions, allowing data flow to flow automatically in lookwho'sclicking, and allowing salespeople to use automated systems, online direct printing tools, and tracking systems. In addition, mindfireinc also introduced its new lookwho'sclicking "private label" option to the audience, which enables qualified LWC solution partners to customize the "powered by" link displayed at the bottom of all pages

at the graph Expo, xmpie focused on the new generation of cross media marketing products just released interactive content ports. With the help of interactive content ports, the data and rules needed to realize personalized printing can be entered into any interactive network design software through a standard database connection or network server. Interactive content ports enables many web developers to integrate dynamic, data-driven pages into xmpie variable data marketing campaigns

cross marketing - from business bills to marketing communications

transpromo also provides a unique way for printing service providers to make profits. It perfectly combines transactional printing with active marketing. TransPromo files are based on an understanding of the geographical location of customers and the consumer market. As we all know, bills and quotations are still the most frequently used communication tools between enterprises and customers. Because consumers are looking forward to these files and know the information they contain, they will open and read them. The combination of bill information and relevant personalized marketing advertising information can attract the attention of consumers and improve the popularity of enterprises. The enterprises that produce such products are document Sciences, IBM, GMC and printsoft, all of which have shown their latest technologies and products to printing service providers

printsoft exhibited an innovative solution that allows printing service providers and service institutions to expand their service range and help them carry out cross promotion and personalized communication

The deskdirect solution opens the door for printing service providers to capture new business opportunities and realize automation. Deskdirect can help users create documents on the desktop, but it does not print and mail locally. Instead, these documents will be sent to a printing service provider or central production plant for centralized production and classified mailing. If webdirect is added, printing service providers can provide users with desktop mail management and online cross promotion document management services in one platform


document Sciences booth is specially set up for customers to experience high-level personalized customer communication solutions. Its xpression products can help users retain customers and improve the stability, relevance and cost efficiency of their communication with customers. The Xpresso tool designed for Adobe InDesign is mainly used to process transactional files. It can integrate customers' transaction information with marketing information. Its interface is very simple to use, which can simplify the creation process of variable marketing activities, and provide users with personalized color direct selling products, accessories and catalogs. Xprs server can produce millions of personalized printing documents according to the template, so as to realize high-efficiency online direct printing

gmc's printnet is a comprehensive end-to-end software solution that can design, produce and transmit multi-channel personalized communication materials. Printnet can provide users with a single platform for the production of all types of personalized documents - such as bills, quotations, direct mail, marketing documents, catalogs and publicity tools. It has many functions, such as data integration and processing, file group edition, coordination and authentication, distribution output management and process automation, so as to improve the efficiency of interactive and personalized communication

ibm announced that AFP color alliance has begun to develop and expand new advanced functions

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